If you are a website or a blog owner you might have been wondering why don’t your articles become popular on social bookmaking websites such as Digg, redit and stumble upon. The reason your articles aren’t becoming popular is not that you don’t write quality articles but its because people aren't reading what you write.

I am sure that you have heard the advice “Content is king” millions of times but who doesn’t know this?? It only needs above average intelligence to realize that a good content will get recognized, right? Actually real life is much more different than this, of course good content is crucial to a successful website but there are still other factors that if not taken into consideration your king won’t have a popular castle.

What makes an article popular on social bookmaking websites?

An article doesn’t become popular on social bookmarking websites because its good, but it becomes popular because it matches the taste of a big number of people who visit such a site. Lots of people feel disgusted when they see worms and I am one of them but in some villages they eat them!! If you opened a restaurant that sells fried worms in such a village you are going to get rich even if worms are considered disgusting to you.

In short, you don’t have to write about what you want nor you should think about delivering useful content in order to become popular on social book marking websites, instead , all you have to do is to understand the preferences of those people then write an article that matches their preferences.

This is the same exactly as what marketers do, they never invent products first then try to sell them but instead they study the consumer's needs then make products that satisfied these needs.

Visit any social bookmarking website you want then check out the most popular articles there. This will give you an insight about the types of content the visitors prefer and the things that they like. Write an article will good content that matches their preferences and your article will become popular articles there.

Making them reach the article is more important than the content

Lots of articles don’t get lots of digs because users never check them and not because they didn’t like them. One of the most important factor you should consider when you want to make an article poplar is to force people to read it, this can be done by selecting an attractive title. But what does the word attractive mean??

  • Vague: People’s curiosity can force them to click on an article and read it. A title like “20 reasons why you are going to vote for this article” will defiantly make people more curios to read the article
  • Association: Associating the title with something that concerns the reader will definitely result in making more people read the article. For example a title like “Why is Face book dangerous for your life” will defiantly result in more hits from facebook fans
  • Promises:Even though they have become weaker due to their incorrect use promises still represent a strong way to attract users to your article, a title that says “How to make a 1000$ from your website a day” will surely attract lots of those who want to benefit from that promise.
  • Challenging popular beliefs: if you choose a title that challenges a popular belief then more people would be wanting to read the article , for example a title like “10 reasons why content is not the king” will attract lots of readers to your article.

Seo or popular title?

You might have been asking yourself why hasn't the guy who wrote this article choose a popular or attractive title for it. The reason I choose this title is that i wanted to optimize my article for search engines and so the article title had to contain popular search keywords. So the dilemmas now is, should you optimize your posts for search engines or for social book marking websites? Again the answer is simple, you just have to write both types of articles, the first type should be optimized for search engines and the second should be for social book marketing websites.

Is content really the king

No , content is the queen and not the king. Good content will insure that the users who have read your article will like it and read more of your posts but unless you find a way to let them read the first article then you would get no visitors to your website.

Marketing is the king, content is the queen. And the castle needs both of them in order to become a popular one.


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