Everyone says the same thing
Out of the millions of the articles on the internet that tackle that topic I didn’t manage to find advices that are really powerful enough to make a website become popular. Most articles talk about the same topics, submitting your website to search engines, creating new content every day and optimizing your website But What’s the point of submitting your website to multiple search engines if you aren’t going to get any traffic out of them or updating your content everyday while no one is interested in visiting your website?
In a very short period of time my first website started to get more than 350,000 hits/month and this number is increasing every month. While I did submit my website to lots of search engines and updated my content daily this was never the reason my website became popular. In this article I will explain what really matters when wanting to make a popular website.
The secret to
making your website popular is to be able to get loyal visitors.
Suppose that the first day you made your website you managed to tell 10
people about it. If one out of those 10 people returned back to your
website without being reminded of it then sooner or later your website
will become popular.
How to make your sites popular
The key to having a respectful traffic is divided into 2 parts. The first is Bringing users to your website which is very easy and its the thing that most articles focus on and the second is maintaining some of those visitors which is the hard part and the most important one.
You can very easily optimize your website
to let it appear on top results in search engines but even after people
visit your website, what will bring them back?? Suppose you had a big
bin that you wanted to fill with water, if your bin had a big hole in
its bottom then keeping the tap open for 10 years will not fill it. The
same goes for your website; if your website is leaking its visitors
then no traffic generation method
will ever be useful. Yes you might get traffic spikes but sooner or
later they will fade away and people will forget about your website.
What turns casual surfers into loyal visitors?
People wont visit your site because they like you, because they are your friends or because of wanting to support you. They will only because of their desire to benefit!!! Everyone who surfs the internet is looking for a certain benefit, be it amusement, getting rid of boredom, socializing or information.
Your website must provide some kind of benefit to the user in such a way they he feels satisfied after visiting it. But the question you should ask yourself is, why would he choose your website instead of another?
This brings us to another very important point in building popular websites, unless you offer something different or something that already exists in a better way then people will leave your site for other websites. The following are examples of websites that presented old ides in better ways and thus became popular:
- Wikipedia: All the information you want about anything. information was already there Wikipedia brought it in a new way
- Youtube: All the videos in the world!!
- Ehow: How to do anything in the world, where else can you find this???
- Facebook: Social networking was an already existing idea, facebook presented it in a much better way. By the way facebok was developed by a 22 years old guy.
What about your site?
You don’t have to make another wikipedia or another youtube in order to have a popular website, all you have to do is to make your simple website or blog different than all others. Provide unique benefits that only your site can deliver it perfectly.
My website became popular because it offered information about psychology in an easy understandable way instead of the famous complicated boring one.
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