My websites get more than 400,000 Hits each month and this number is increasing on a monthly basis. Most probably you are tired of the non working advices you are getting from people all around the web concerning traffic building.
You can’t get traffic by simply having Good content or even by getting hundreds of back links. Traffic building is a complex process that requires in depth understanding of marketing, consumer behavior and online visitor’s psychology. In this article I will you exactly how to build traffic and how to create a popular website.
Are you different?
The key to getting very good traffic to your website lies in these three elements, providing something different, letting people see it and then programing them to come again.
Providing something different doesn’t mean that you have to invent new topics but it means that you should provide the same content in a different way so that you impress your visitors. What’s the difference between writing an article with the title “How to lose weight” and another one with the title “50 methods for fast weight loss”? if your second article really contains fifty ways for weight loss then people will think of your page as different from the traditional ones and they will like your site.
Being different is not hard and can be achieved by many ways like providing more information, giving more in depth tips, claiming that you are an expert, attacking common beliefs or writing in an over confident style.
In short people will never remember your website unless it has something different (and useful of course). People see hundreds of website a week, do something different so that they remember you.
Letting people see your content
More than 70% out of the 400,000 hits I get monthly come form search engines. This means that you don’t have to care about back links, submitting your website to directories or spamming forums as long as your website is optimized for search engines correctly. See my article Increasing search engine ranking for more information on this topic.
So what about Google’s page rank? It’s totally useless; bring me any page having a zero page rank let me optimize it for you and I will make it appear on the top of the results on Google in few days. Page rank is only useful in selling because it gives your site more credit when seen by people who pay attention to it.
Programming them to come back
As a psychologist I can say that people get programmed by repetition. The child who was always called names like dumb or stupid usually grows up lacking self confidence and the consumer who was always bombarded by ads usually gives in and tries the product. The more pages a person reads from your website, the more he finds your website in search engines results and the more he finds himself into your website through other pages the more will he become programmed to visit you again (even if your content wasn’t really great). So how can you do this? Read my article How to gain consumer’s trust for a step by step guide to programming people to visit your website.
